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In my previous blog, we spoke about the 5 Pillars of Success, a proven strategy developed by us here at AmaZoom Experts. In this blog I wanted to mention something we are passionate about and that is “Best Practice”. So what do we mean when we say this? Well, it is the planning and process of your Amazon/Channel strategy in relation to your product lifecycle.
I always find it surprising how many times that the Amazon setup is so low down on the list of priority’s, in fact, quite often last, or a last minute thought. This is such a crime as the long term success of a product lies intrinsically with this crucial first step. Not the first step on Amazon, but one of the key steps in the launch phase. Make this mistake and you’ll pay for it forever, but how much, well, only the Amazon A9 algorithm knows for sure, but we can bet you its at least 10%. Given growth targets in a usual Consumer electronics business, would you say no to an extra 10%.....I didn’t think so!