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In short, well, yes, yes it is. However that’s not the whole story for your Amazon success, far from it. Too many times we see that brands have invested a significant amount of time into assets, lifestyle images and collateral, trying to perfect their content. Frustration has long set-in as they cannot understand their poor sales and rankings, when they look so much better than their competitors. However, this level of detail is very credible on all counts and we wholly support this attention to detail, especially as part of our “Best Practice” approach. However we can show you many top sellers with a single image, awful Pigeon English bullet points, totally overdone titles (that resemble a full description rather than a heading). Yet here they are, top of the tree, number one spot and probably in the most wished for and most gifted lists too. How is this possible? Well as we’ve said before, glance views are the currency of the A9 algorithm. More views, more purchases. More purchases, more reviews. Then it becomes a self-fulfilling prophecy, better reviews, more glances and more sales.
It’s fantastic to watch the growth of an ASIN/Product which usually takes on hockey stick growth. So now you’re asking, how do we generate more glance views – well that’s where AmaZoom Experts come in to the picture. We can help with your Vendor Central Setup by offering a free Amazon content audit, assisting your AMS/AMG campaigns and help you make the most of all the tools available to you, such as Vendor Powered Vouchers, OB Widgets and help you build a brand storefront. Get in touch now for a zero obligation, free Amazon content audit, where we will show you where you can improve, did I mention it was free!